Case Study: Optimization and Digital Strategy for Bande à Part Film School – An International Project Based in Barcelona
Bande à Part, a film school based in Barcelona, took on a major digital project aimed at improving its online presence, making its website more self-manageable, and attracting students from all over the world thanks to its online classes. Through design optimization and a comprehensive digital marketing strategy, the school managed to expand its global visibility and improve lead generation, with over 3,000 quality leads.
1. WordPress Website Optimization and Self-Management
The first step of the project was improving the website — built on WordPress — to make it easily self-manageable by the client:
- User-Friendly Design: A modern, intuitive layout was implemented, making navigation and user interaction easier and increasing conversions.
- Easy Updates: Features were integrated to allow the film school’s team to update content independently, without needing ongoing technical support.
- Plugin optimization for the installed plugins, allowing faster site loading and easier management of future updates.
2. Improving Usability and Conversion
The main goal was to turn site visitors into potential students by improving the user experience:
- Optimized Navigation: The site was redesigned to make it easy to quickly access key information, such as the courses offered, instructors, and student projects.
- Effective Calls to Action: Clear calls to action were implemented, guiding users toward course enrollment or direct contact with the school.
3. Lead Generation and Conversion Strategies
To increase the number of potential students, targeted lead generation strategies were applied:
- Enrollment and Contact Forms with Program Download: The site includes easy-to-fill contact forms, encouraging users to request information and enroll in courses.
- Landing Pages for Marketing Campaigns: Specific landing pages were created for different marketing campaigns, optimized to improve conversion.
4. Marketing Actions and Social Media Management
To attract students from all over the world, and not just from Barcelona, a tailored digital marketing strategy was developed:
- Mailing List and WhatsApp: Through mailing list campaigns and WhatsApp messages, direct, immediate contact was established with interested students.
- Complete Social Media Plan: A social media management plan was implemented covering platforms such as Facebook, Instagram, and TikTok. Each channel was used strategically to promote the school and its activities, with particular attention to creating video content and online classes.
- Video and Online Classes: The website and social media were enriched with promotional videos, online lessons, and student testimonials to boost global interest and improve the school’s perception.
5. Global Expansion
Thanks to these strategies, Bande à Part managed to expand its international presence, attracting students not only from Barcelona but also from other parts of the world. The website, together with digital marketing, allowed the school to:
- Generate new global leads.
- Improve user interaction through social media and online classes.
- Increase course enrollments, including from international students.
Key Results:
- Self-manageable, conversion-optimized website.
- Increased lead generation thanks to targeted campaigns and improved usability.
- Expanded global visibility through digital marketing strategies across multiple platforms.
