MANCA Gas and Cylinders Goes Digital: Now You Can Book Online
Even the most traditional businesses can go digital successfully. The project for MANCA Gas and Cylinders, a historic company in Assemini (Cagliari), included the creation of a WordPress e-commerce site with WooCommerce, designed to be easy to use, optimized for mobile devices, and fully customer-focused.
What Was Delivered in the Traditional Store’s Digitalization Eshop Project:
- WooCommerce e-commerce for ordering gas cylinders online
- Advanced booking form with date and time selection for home delivery
- Secure online payments, including installment payments with PayPal and Klarna
- Local SEO optimization for ranking on Google in the Cagliari area
- Creation and management of the business Facebook page with sponsored campaigns to boost sales
- Customer loyalty system and marketing automations
- Increased visits, inquiries, and orders, including from mobile devices
With this project, the company was able to offer a more modern, convenient, and faster service, while also improving online visibility, SEO ranking, and the acquisition of new customers through a tailored digital strategy.
Technical Details of the Systems Built:
- CMS: WordPress with integrated WooCommerce and a professional template
- Hosting: Server optimized for speed and reliability with a low environmental impact
- Custom form: Date and time selection for delivery + customer fields
- Digital payments: PayPal (with installment payment), Klarna, and cards or cash on delivery
- Local SEO: On-page optimization for geolocated searches
- Social media: Creation and management of a Facebook page with sponsored campaigns
- Caching system: Server-side caching for fast loading
- Image optimization: Automatic compression for web performance
- File minification: Reduced size of CSS, JS, and HTML
- CDN: Content delivery network for stable performance
- Responsive design: Adaptive layout for all devices
- Loyalty: Automated system for managing purchase-related email communications
- Backup and security: Dedicated plugins for site protection and restoration
