The Green Beer Sessions Comunicazione e Strategia Digitale · KOMUNIKI - Nicola Mostallino

The Green Beer Sessions: Communication and Digital Strategy · KOMUNIKI

A Project Born from the Collaboration Between Energreen Design, Archikubik, and Komuniki

The Green Beer Sessions is a series of professional afterwork gatherings dedicated to architecture and sustainability, born in Barcelona as part of Barcelona World Capital of Architecture 2026. The project is the result of a collaboration between three partners: Energreen Design (Mauro Manca), Archikubik (Marc Chalamanch), and Komuniki (Nicola Mostallino).

Each session brings together professionals from architecture, urban planning, and sustainability to talk directly, critically, and without filters about the current challenges of the built environment, with open discussion, beer, and a DJ set.

The project is supported by the Barcelona City Council and has sponsors such as Mapei, URSA, Simon Electric, and Access Safety.

Komuniki’s Role in The Green Beer Sessions

Within the project, Nicola Mostallino with Komuniki handles the digital strategy and communication entirely, coordinating all the actions needed to boost the project’s visibility, attract participants, and build a solid community around sustainable architecture.

Website: Creation and Maintenance on WordPress

The project’s digital presence was built on WordPress, with a site designed to communicate the concept, event dates, speakers, and the ecosystem of partners and sponsors.

Activities carried out include:

  • Development and setup of the website greenbeersessions.com on WordPress
  • Content structure design aimed at conversion and event sign-ups
  • Ongoing maintenance, updating events, speakers, and content
  • On-page SEO optimization with an optimized heading structure, meta tags, and URLs
  • Mailchimp integration for newsletter and subscriber list management
  • Responsive, mobile-first optimization for smooth browsing on all devices

Social Media Management

The social media strategy covers the industry’s main platforms, with consistent messaging aimed at building community and visibility:

  • Instagram: Visual content on events, speakers, and behind the scenes: @thegreenbeersessions
  • LinkedIn: Professional communication aimed at the architecture and construction sector: LinkedIn
  • TikTok: Short, dynamic content to expand reach to new audiences: TikTok
  • Facebook: Event promotion and session coverage: Facebook
  • YouTube: Event coverage, networking, and podcast: YouTube

Management includes editorial planning, copywriting, publishing, and results analysis.

Video and Podcast Production

A key part of the communication strategy is the production and distribution of audiovisual content, which extends the reach of each session well beyond those attending in person:

  • Live streaming of events on social media
  • Editing and publishing event videos on YouTube: @TheGreenBeerSessions
  • Production of The Green Beer Sessions podcast, with themed episodes on sustainability and architecture
  • Reels and short clips for Instagram and TikTok featuring the key moments of each session
  • Video interviews with speakers, partners, and attendees

Email Marketing Campaigns

Managing the mailing list and email marketing campaigns is a key tool for keeping the community informed and maximizing event sign-ups:

  • Setup and management of the newsletter via Mailchimp
  • Design and delivery of communication campaigns ahead of each event
  • Audience segmentation and results monitoring
  • Acquisition of new subscribers through the website and social media

Results and Visibility

The project has achieved significant industry presence since its launch:

  • 100+ attendees at the first in-person session in Barcelona (April 14, 2026)
  • Media coverage in specialized outlets such as Construnews, Interempresas, Caloryfrio, DPArquitectura, Telkes, e-ficiencia, and GBCe
  • Featured in the official program of Barcelona World Capital of Architecture 2026
  • Session at REBUILD 2026 (IFEMA Madrid, March 24, 2026), one of Spain’s leading construction industry events
  • Top-tier sponsors: Mapei, URSA, Simon Electric, Access Safety

Media Coverage of the Project

Upcoming Events 2026

  • June 16 · Simon – La Casa de la Llum · Barcelona · 7:00 PM
  • October 20 · Simon – La Casa de la Llum · Barcelona · 7:00 PM

Project Partners

  • Energreen Design — Mauro Manca · Dr. Architect, specialist in sustainability and circular economy
  • Archikubik — Marc Chalamanch · Architect and urban planner
  • Komuniki — Nicola Mostallino · Digital Communication Strategist