SEO Case Study: Made in Spain Store – Project Managed by Komuniki
The e-commerce site Made in Spain Gourmet, launched in 2023 and supported by Komuniki, achieved outstanding results thanks to a carefully planned SEO strategy. In just 6 months, the site doubled its daily visits, reaching 500 visits per day, and accumulated more than 9 million impressions on Google Search. Here are all the SEO details of the project:
1. Advanced On-Page SEO
- Meta Tag Optimization: Titles and meta descriptions optimized with specific keywords such as “gourmet products Spain” improved relevance and ranking.
- Strategic use of H1, H2, H3: Hierarchical content structuring to ensure clarity for search engines.
- Image Optimization: Image titles, descriptions, and alt text were carefully crafted to improve SEO and support visual indexing.
- XML Sitemap and Robots.txt: Implementation of an XML sitemap to ensure proper indexing of all site pages, and a well-configured robots.txt file to block irrelevant pages.
2. Multilingual SEO
- The site was translated into more than 31 languages, including English, German, Korean, Arabic, and Russian. This strategy made it possible to reach a global audience, optimizing keywords in each language.
- International ranking: Thanks to SEO adapted to multiple languages, the site was indexed and ranked in first position for various keywords across several markets, including terms in Greek, Russian, and Arabic.
3. Internal Links and Intuitive Navigation
- Implementation of an internal linking structure that facilitates navigation and effectively distributes authority across the main pages.
- User-friendly navigation: A well-organized menu structure improved the user experience, reducing bounce rate.
4. Improving Average Order Value
- Abandoned cart recovery: Automated mailing systems reduced cart abandonment, encouraging users to return with targeted discounts.
- Cross-selling and Up-selling: Strategic suggestions of related products to increase average order value.
- Email marketing with targeted discounts: Campaigns personalized to user preferences increased conversions.
5. Technical SEO Optimization
- Site speed: Reduced loading times thanks to image optimization, CDN use, and CSS/JS file compression.
- Mobile-Friendly: The site was optimized for mobile devices, improving both usability and ranking in smartphone searches.
- HTTPS Implementation: SSL certificate to ensure security and improve user trust.
6. Off-Page SEO and Domain Authority
- Link building: Collaborations with influencers, industry blogs, and online publications improved the site’s backlink profile, increasing its authority and search engine ranking.
7. Payment Method Optimization
- Implementation of digital payments, including Revolut and PayPal, with favorable terms for Made in Spain, reducing processing fees and improving the shopping experience.
Key Results:
- 500 daily visits.
- More than 9 million impressions on Google.
- More than 200,000 organic clicks from search.
- First position for keywords in multiple languages.
Thanks to a well-defined SEO strategy and optimization at multiple levels, the project had a significant impact in terms of organic traffic, sales, and international visibility.
