{"id":2629,"date":"2026-11-02T14:36:49","date_gmt":"2026-11-02T13:36:49","guid":{"rendered":"https:\/\/komuniki.io\/?p=2629"},"modified":"2026-11-02T14:49:13","modified_gmt":"2026-11-02T13:49:13","slug":"analyse-website-speed","status":"publish","type":"post","link":"https:\/\/komuniki.io\/en\/website-e-commerce-usability-and-conversion\/analyse-website-speed\/","title":{"rendered":"How to Analyse Your Website Speed (and What to Do With the Results)"},"content":{"rendered":"<p><strong>In short:<\/strong> finding out whether your website is fast takes just a few minutes. Enter the URL in a tool based on Google PageSpeed Insights, look at the three values that really matter (LCP, INP and CLS) and start with the most common causes: heavy images, too many scripts, sliders, slow hosting. The 0\u2013100 score is just a summary: what matters is understanding <em>why<\/em> the site is slow and what to fix first.<\/p>\n<p>A slow website isn&#8217;t just a technical problem. It&#8217;s a communication and sales problem: people leave before reading what you offer, Google sees it as a worse experience, and AI agents find it harder to read too. In this guide we look at how to run a proper analysis, how to read the results without getting lost in acronyms, and where to start.<\/p>\n<h2>Why website speed matters so much<\/h2>\n<ul>\n<li><strong>Enquiries and sales:<\/strong> every extra second of waiting increases the number of people who close the page, especially on mobile.<\/li>\n<li><strong>Google rankings:<\/strong> Core Web Vitals are part of the page experience signals Google takes into account.<\/li>\n<li><strong>Brand image:<\/strong> a site that freezes or &#8220;jumps&#8221; while loading looks careless, even if the content is excellent.<\/li>\n<li><strong>Visibility in AI:<\/strong> stable, lightweight pages are also easier for AI agents to read.<\/li>\n<\/ul>\n<h2>The three numbers that really matter<\/h2>\n<p>Google measures the loading experience with three indicators, the <strong>Core Web Vitals<\/strong>. These, not the overall score, tell you what&#8217;s really going on.<\/p>\n<h3>LCP: how long the main content takes to appear<\/h3>\n<p><em>Largest Contentful Paint<\/em> measures how long it takes for the largest element on the page to show, usually the main image or the headline. It&#8217;s the moment visitors feel the site has &#8220;arrived&#8221;. <strong>Target: under 2.5 seconds.<\/strong><\/p>\n<h3>INP: how responsive the site is when you use it<\/h3>\n<p><em>Interaction to Next Paint<\/em> measures how quickly the site reacts to clicks, taps and typing. Since 2024 it has replaced the old FID. If a menu or button responds with a delay, INP is high. <strong>Target: under 200 milliseconds.<\/strong><\/p>\n<h3>CLS: how much the page &#8220;jumps&#8221; while loading<\/h3>\n<p><em>Cumulative Layout Shift<\/em> measures sudden movements of elements: text that drops when an image arrives, a button that moves just as you&#8217;re about to tap it. <strong>Target: under 0.1.<\/strong><\/p>\n<h2>Lab data and real-world data: what&#8217;s the difference?<\/h2>\n<p>PageSpeed Insights shows two types of data:<\/p>\n<ul>\n<li><strong>Real-world (field) data:<\/strong> comes from Chrome users who visited your site over the last 28 days. It&#8217;s the most reliable, but it only appears if your site gets enough traffic.<\/li>\n<li><strong>Lab data:<\/strong> a simulation run on the spot, always available. It&#8217;s useful for finding causes, but it can vary a little from one test to the next.<\/li>\n<\/ul>\n<p>If you have both, base decisions on the real-world data and use the lab data to work out what to fix.<\/p>\n<h2>Why the mobile score is lower<\/h2>\n<p>The mobile test simulates a mid-range phone on a slow 4G connection, not your phone on home Wi-Fi. It&#8217;s the toughest test, but also the closest to how most people experience your site. And Google indexes the mobile version first, so that&#8217;s the one to improve first.<\/p>\n<h2>How to run the analysis in 3 minutes<\/h2>\n<ol>\n<li>Open Komuniki&#8217;s <a href=\"https:\/\/komuniki.io\/en\/website-audit\/\">free website audit<\/a> and enter the URL of the page you want to check (not just the homepage: try a service page or a product page too).<\/li>\n<li>Look at the <strong>mobile<\/strong> result first, then desktop.<\/li>\n<li>Check LCP, INP and CLS: which one is red or orange?<\/li>\n<li>Get the PDF report by email, with the causes explained in plain language and the order in which to tackle them.<\/li>\n<\/ol>\n<h2>The most common causes and what to do<\/h2>\n<ul>\n<li><strong>Images that are too heavy:<\/strong> the number one cause of slow LCP. Resize them to their real display size, use modern formats like WebP or AVIF, and lazy-load the ones further down the page.<\/li>\n<li><strong>Sliders at the top of the page:<\/strong> they load more images and scripts than needed and often make LCP and CLS worse. We cover this in our guide on <a href=\"https:\/\/komuniki.io\/en\/website-e-commerce-usability-and-conversion\/sliders-and-web-speed-what-google-measures-and-why-they-fail\/\">sliders and website speed<\/a>.<\/li>\n<li><strong>Too many plugins and scripts:<\/strong> chat widgets, tracking pixels, maps, social widgets. Every external element slows things down and hurts INP. Keep only what you really need.<\/li>\n<li><strong>Fonts and images without dimensions:<\/strong> they cause layout shifts. Always set image width and height, and load fonts efficiently.<\/li>\n<li><strong>Slow hosting:<\/strong> if the server responds slowly, no optimisation is enough. Suitable hosting is the foundation.<\/li>\n<li><strong>Missing or badly configured cache:<\/strong> caching helps a lot, but it isn&#8217;t magic. It serves the page faster; it doesn&#8217;t make it lighter.<\/li>\n<\/ul>\n<p>If you run an online store, also read how to <a href=\"https:\/\/komuniki.io\/en\/wordpress-developer\/how-to-optimize-your-woocommerce-eshop-on-wordpress-fix-slowness-and-scalability-issues\/\">optimise a WooCommerce store<\/a>.<\/p>\n<h2>Quick checklist<\/h2>\n<ul>\n<li>\u2610 Tested on mobile, not just desktop<\/li>\n<li>\u2610 LCP under 2.5 seconds on key pages<\/li>\n<li>\u2610 INP under 200 milliseconds<\/li>\n<li>\u2610 CLS under 0.1<\/li>\n<li>\u2610 Images resized and in WebP or AVIF<\/li>\n<li>\u2610 No heavy sliders at the top<\/li>\n<li>\u2610 Only the plugins and scripts you really need<\/li>\n<li>\u2610 Caching on and suitable hosting<\/li>\n<li>\u2610 Re-test after every major change<\/li>\n<\/ul>\n<h2>When it&#8217;s worth getting help<\/h2>\n<p>Many fixes, like image optimisation, take an afternoon. Others, like a heavy theme, a script that blocks the page or a slow server, need technical skills. At Komuniki, speed is part of a broader approach to <a href=\"https:\/\/komuniki.io\/en\/wordpress-web-development\/\">WordPress development<\/a> and <a href=\"https:\/\/komuniki.io\/en\/seo-geo-optimization\/\">SEO and GEO<\/a>: a fast website communicates better, ranks better and converts more.<\/p>\n<p><strong>Want to know how your site is doing?<\/strong> Run the <a href=\"https:\/\/komuniki.io\/en\/website-audit\/\">free audit<\/a> now: you&#8217;ll get the report by email, with no sign-up.<\/p>\n<h2>Frequently asked questions<\/h2>\n<h3>My site scores 40\/100: is that bad?<\/h3>\n<p>It depends on the cause. A 40 caused by heavy images can be fixed quickly; a 40 caused by the server or a poorly built theme takes more work. That&#8217;s why the number alone isn&#8217;t enough.<\/p>\n<h3>Do I need to reach 100?<\/h3>\n<p>No. The goal is to have LCP, INP and CLS within the recommended values on your important pages. Beyond a certain point, the benefit for visitors is minimal.<\/p>\n<h3>Every test gives a different result: is that normal?<\/h3>\n<p>Yes, lab data can vary by a few points between tests. Look at the trend and, if available, at real user data.<\/p>\n<h3>Is a caching plugin enough?<\/h3>\n<p>It helps, but it isn&#8217;t enough. Caching serves the page faster, but a heavy page stays heavy. You also need to work on images, scripts and hosting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In short: finding out whether your website is fast takes just a few minutes. Enter the URL in a tool based on Google PageSpeed Insights, look at the three values that really matter (LCP, INP and CLS) and start with the most common causes: heavy images, too many scripts, sliders,  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":1788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[92],"tags":[],"class_list":["post-2629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-e-commerce-usability-and-conversion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to analyse your website speed | Komuniki<\/title>\n<meta name=\"description\" content=\"How to analyse your website speed: LCP, INP and CLS explained simply, real-world vs lab data, common causes and a checklist. Includes a free audit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/komuniki.io\/en\/website-e-commerce-usability-and-conversion\/analyse-website-speed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to analyse your website speed | Komuniki\" \/>\n<meta property=\"og:description\" content=\"How to analyse your website speed: LCP, INP and CLS explained simply, real-world vs lab data, common causes and a checklist. 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Sono Nicola Mostallino, freelancer specializzato in Web Marketing Design e Consulenza SEO. Attraverso KOMUNIKI, il mio progetto di consulenza digitale, collaboro con piccole e medie imprese, agenzie e startup, occupandomi della creazione di siti web, ecommerce, strategie SEO avanzate, piani di marketing e gestione dei social media, anche con campagne pubblicitarie mirate. Ho oltre 10 anni di esperienza, consolidata con un Master in Marketing Digitale presso la La Salle Ramon Llull University a Barcellona e una laurea in Ingegneria Elettronica a Cagliari. Parlo italiano, inglese, spagnolo e tedesco. Sono un appassionato di biking e di cucina, lavoro per rendere ogni progetto un successo. 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Sono Nicola Mostallino, freelancer specializzato in Web Marketing Design e Consulenza SEO. Attraverso KOMUNIKI, il mio progetto di consulenza digitale, collaboro con piccole e medie imprese, agenzie e startup, occupandomi della creazione di siti web, ecommerce, strategie SEO avanzate, piani di marketing e gestione dei social media, anche con campagne pubblicitarie mirate. Ho oltre 10 anni di esperienza, consolidata con un Master in Marketing Digitale presso la La Salle Ramon Llull University a Barcellona e una laurea in Ingegneria Elettronica a Cagliari. Parlo italiano, inglese, spagnolo e tedesco. Sono un appassionato di biking e di cucina, lavoro per rendere ogni progetto un successo. 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