{"id":1981,"date":"2026-01-05T09:39:02","date_gmt":"2026-01-05T08:39:02","guid":{"rendered":"https:\/\/komuniki.io\/?p=1981"},"modified":"2026-07-08T18:13:01","modified_gmt":"2026-07-08T17:13:01","slug":"the-driver","status":"publish","type":"post","link":"https:\/\/komuniki.io\/en\/digital-professions\/the-driver\/","title":{"rendered":"The Driver"},"content":{"rendered":"<h2>Getting Users to Their Destination \u2014 The Driver: Nicola Mostallino<\/h2>\n<h3>KOMUNIKI: The Digital Driver, Getting Users to Their Destination<\/h3>\n<p>Digital professions, The Driver<br \/>\nTurning users into customers:<\/p>\n<ul>\n<li>Chart the right route with usability: guide users with clear, simple navigation.<\/li>\n<li>Pick up the right passengers based on your target customer: attract qualified traffic with SEO and targeted content, not just random visits.<\/li>\n<li>Convert users into customers through targeted CTAs: visible calls-to-action, a simple checkout, and clear messaging turn users into customers.<\/li>\n<\/ul>\n<p>#Komuniki #Web #Eshop #WordPress #WooCommerce #Visits #Traffic #Conversion<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting Users to Their Destination \u2014 The Driver: Nicola Mostallino KOMUNIKI: The Digital Driver, Getting Users to Their Destination Digital professions, The Driver Turning users into customers: Chart the right route with usability: guide users with clear, simple navigation. Pick up the right passengers based on your target customer: attract [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[88],"tags":[],"class_list":["post-1981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-professions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Getting Users to Their Destination - The Driver: Nicola Mostallino<\/title>\n<meta name=\"description\" content=\"KOMUNIKI: The Digital Driver, Getting Users to Their Destination Through UX, Calls to Action, and Qualified Traffic\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/komuniki.io\/en\/digital-professions\/the-driver\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting Users to Their Destination - The Driver: Nicola Mostallino\" \/>\n<meta property=\"og:description\" content=\"KOMUNIKI: The Digital Driver, Getting Users to Their Destination Through UX, Calls to Action, and Qualified Traffic\" \/>\n<meta property=\"og:url\" content=\"https:\/\/komuniki.io\/en\/digital-professions\/the-driver\/\" \/>\n<meta property=\"og:site_name\" content=\"Komuniki\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-05T08:39:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-08T17:13:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/komuniki.io\/wp-content\/uploads\/2026\/01\/KOMUNIKI-LAutista-Digitale-Porta-gli-utenti-a-destinazione-Nicola-Mostallino.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alocin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alocin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/komuniki.io\\\/en\\\/digital-professions\\\/the-driver\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/komuniki.io\\\/en\\\/digital-professions\\\/the-driver\\\/\"},\"author\":{\"name\":\"Alocin\",\"@id\":\"https:\\\/\\\/komuniki.io\\\/en\\\/#\\\/schema\\\/person\\\/08a8bd5f371b55c5e64e2a9b2de7d2cc\"},\"headline\":\"The Driver\",\"datePublished\":\"2026-01-05T08:39:02+00:00\",\"dateModified\":\"2026-07-08T17:13:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/komuniki.io\\\/en\\\/digital-professions\\\/the-driver\\\/\"},\"wordCount\":89,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/komuniki.io\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/komuniki.io\\\/en\\\/digital-professions\\\/the-driver\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/komuniki.io\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/KOMUNIKI-LAutista-Digitale-Porta-gli-utenti-a-destinazione-Nicola-Mostallino.jpg\",\"articleSection\":[\"Digital Professions\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/komuniki.io\\\/en\\\/digital-professions\\\/the-driver\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/komuniki.io\\\/en\\\/digital-professions\\\/the-driver\\\/\",\"url\":\"https:\\\/\\\/komuniki.io\\\/en\\\/digital-professions\\\/the-driver\\\/\",\"name\":\"Getting Users to Their Destination - The Driver: Nicola Mostallino\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/komuniki.io\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/komuniki.io\\\/en\\\/digital-professions\\\/the-driver\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/komuniki.io\\\/en\\\/digital-professions\\\/the-driver\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/komuniki.io\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/KOMUNIKI-LAutista-Digitale-Porta-gli-utenti-a-destinazione-Nicola-Mostallino.jpg\",\"datePublished\":\"2026-01-05T08:39:02+00:00\",\"dateModified\":\"2026-07-08T17:13:01+00:00\",\"description\":\"KOMUNIKI: The Digital Driver, Getting Users to Their Destination Through UX, Calls to Action, and Qualified Traffic\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/komuniki.io\\\/en\\\/digital-professions\\\/the-driver\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/komuniki.io\\\/en\\\/digital-professions\\\/the-driver\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/komuniki.io\\\/en\\\/digital-professions\\\/the-driver\\\/#primaryimage\",\"url\":\"https:\\\/\\\/komuniki.io\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/KOMUNIKI-LAutista-Digitale-Porta-gli-utenti-a-destinazione-Nicola-Mostallino.jpg\",\"contentUrl\":\"https:\\\/\\\/komuniki.io\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/KOMUNIKI-LAutista-Digitale-Porta-gli-utenti-a-destinazione-Nicola-Mostallino.jpg\",\"width\":1200,\"height\":630,\"caption\":\"KOMUNIKI L\u2019Autista Digitale Porta gli utenti a destinazione - Nicola Mostallino\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/komuniki.io\\\/en\\\/digital-professions\\\/the-driver\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/komuniki.io\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Driver\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/komuniki.io\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/komuniki.io\\\/en\\\/\",\"name\":\"Komuniki\",\"description\":\"Servizi Digitali Web: Wordpress \u00b7 Woocommerce \u00b7 Shopify\",\"publisher\":{\"@id\":\"https:\\\/\\\/komuniki.io\\\/en\\\/#organization\"},\"alternateName\":\"Komuniki\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/komuniki.io\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/komuniki.io\\\/en\\\/#organization\",\"name\":\"Komuniki\",\"alternateName\":\"Komuniki\",\"url\":\"https:\\\/\\\/komuniki.io\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/komuniki.io\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/komuniki.io\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/komuniki-mostallino-nicola-traduzioni-pagine-web-google-wordpress-shopify-eshop-online-2x.png\",\"contentUrl\":\"https:\\\/\\\/komuniki.io\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/komuniki-mostallino-nicola-traduzioni-pagine-web-google-wordpress-shopify-eshop-online-2x.png\",\"width\":510,\"height\":240,\"caption\":\"Komuniki\"},\"image\":{\"@id\":\"https:\\\/\\\/komuniki.io\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/komuniki.io\\\/en\\\/#\\\/schema\\\/person\\\/08a8bd5f371b55c5e64e2a9b2de7d2cc\",\"name\":\"Alocin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/komuniki.io\\\/wp-content\\\/litespeed\\\/avatar\\\/cd48c830658327c98c16bf8b77e00d8e.jpg?ver=1783440860\",\"url\":\"https:\\\/\\\/komuniki.io\\\/wp-content\\\/litespeed\\\/avatar\\\/cd48c830658327c98c16bf8b77e00d8e.jpg?ver=1783440860\",\"contentUrl\":\"https:\\\/\\\/komuniki.io\\\/wp-content\\\/litespeed\\\/avatar\\\/cd48c830658327c98c16bf8b77e00d8e.jpg?ver=1783440860\",\"caption\":\"Alocin\"},\"description\":\"Ciao! Sono Nicola Mostallino, freelancer specializzato in Web Marketing Design e Consulenza SEO. Attraverso KOMUNIKI, il mio progetto di consulenza digitale, collaboro con piccole e medie imprese, agenzie e startup, occupandomi della creazione di siti web, ecommerce, strategie SEO avanzate, piani di marketing e gestione dei social media, anche con campagne pubblicitarie mirate. Ho oltre 10 anni di esperienza, consolidata con un Master in Marketing Digitale presso la La Salle Ramon Llull University a Barcellona e una laurea in Ingegneria Elettronica a Cagliari. Parlo italiano, inglese, spagnolo e tedesco. Sono un appassionato di biking e di cucina, lavoro per rendere ogni progetto un successo. ''EMPTY YOUR MIND, BE FORMLESS, SHAPELESS, LIKE WATER''\",\"sameAs\":[\"https:\\\/\\\/komuniki.io\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Getting Users to Their Destination - The Driver: Nicola Mostallino","description":"KOMUNIKI: The Digital Driver, Getting Users to Their Destination Through UX, Calls to Action, and Qualified Traffic","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/komuniki.io\/en\/digital-professions\/the-driver\/","og_locale":"en_US","og_type":"article","og_title":"Getting Users to Their Destination - The Driver: Nicola Mostallino","og_description":"KOMUNIKI: The Digital Driver, Getting Users to Their Destination Through UX, Calls to Action, and Qualified Traffic","og_url":"https:\/\/komuniki.io\/en\/digital-professions\/the-driver\/","og_site_name":"Komuniki","article_published_time":"2026-01-05T08:39:02+00:00","article_modified_time":"2026-07-08T17:13:01+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/komuniki.io\/wp-content\/uploads\/2026\/01\/KOMUNIKI-LAutista-Digitale-Porta-gli-utenti-a-destinazione-Nicola-Mostallino.jpg","type":"image\/jpeg"}],"author":"Alocin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alocin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/komuniki.io\/en\/digital-professions\/the-driver\/#article","isPartOf":{"@id":"https:\/\/komuniki.io\/en\/digital-professions\/the-driver\/"},"author":{"name":"Alocin","@id":"https:\/\/komuniki.io\/en\/#\/schema\/person\/08a8bd5f371b55c5e64e2a9b2de7d2cc"},"headline":"The Driver","datePublished":"2026-01-05T08:39:02+00:00","dateModified":"2026-07-08T17:13:01+00:00","mainEntityOfPage":{"@id":"https:\/\/komuniki.io\/en\/digital-professions\/the-driver\/"},"wordCount":89,"commentCount":0,"publisher":{"@id":"https:\/\/komuniki.io\/en\/#organization"},"image":{"@id":"https:\/\/komuniki.io\/en\/digital-professions\/the-driver\/#primaryimage"},"thumbnailUrl":"https:\/\/komuniki.io\/wp-content\/uploads\/2026\/01\/KOMUNIKI-LAutista-Digitale-Porta-gli-utenti-a-destinazione-Nicola-Mostallino.jpg","articleSection":["Digital Professions"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/komuniki.io\/en\/digital-professions\/the-driver\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/komuniki.io\/en\/digital-professions\/the-driver\/","url":"https:\/\/komuniki.io\/en\/digital-professions\/the-driver\/","name":"Getting Users to Their Destination - The Driver: Nicola Mostallino","isPartOf":{"@id":"https:\/\/komuniki.io\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/komuniki.io\/en\/digital-professions\/the-driver\/#primaryimage"},"image":{"@id":"https:\/\/komuniki.io\/en\/digital-professions\/the-driver\/#primaryimage"},"thumbnailUrl":"https:\/\/komuniki.io\/wp-content\/uploads\/2026\/01\/KOMUNIKI-LAutista-Digitale-Porta-gli-utenti-a-destinazione-Nicola-Mostallino.jpg","datePublished":"2026-01-05T08:39:02+00:00","dateModified":"2026-07-08T17:13:01+00:00","description":"KOMUNIKI: The Digital Driver, Getting Users to Their Destination Through UX, Calls to Action, and Qualified Traffic","breadcrumb":{"@id":"https:\/\/komuniki.io\/en\/digital-professions\/the-driver\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/komuniki.io\/en\/digital-professions\/the-driver\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/komuniki.io\/en\/digital-professions\/the-driver\/#primaryimage","url":"https:\/\/komuniki.io\/wp-content\/uploads\/2026\/01\/KOMUNIKI-LAutista-Digitale-Porta-gli-utenti-a-destinazione-Nicola-Mostallino.jpg","contentUrl":"https:\/\/komuniki.io\/wp-content\/uploads\/2026\/01\/KOMUNIKI-LAutista-Digitale-Porta-gli-utenti-a-destinazione-Nicola-Mostallino.jpg","width":1200,"height":630,"caption":"KOMUNIKI L\u2019Autista Digitale Porta gli utenti a destinazione - Nicola Mostallino"},{"@type":"BreadcrumbList","@id":"https:\/\/komuniki.io\/en\/digital-professions\/the-driver\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/komuniki.io\/en\/"},{"@type":"ListItem","position":2,"name":"The Driver"}]},{"@type":"WebSite","@id":"https:\/\/komuniki.io\/en\/#website","url":"https:\/\/komuniki.io\/en\/","name":"Komuniki","description":"Servizi Digitali Web: Wordpress \u00b7 Woocommerce \u00b7 Shopify","publisher":{"@id":"https:\/\/komuniki.io\/en\/#organization"},"alternateName":"Komuniki","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/komuniki.io\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/komuniki.io\/en\/#organization","name":"Komuniki","alternateName":"Komuniki","url":"https:\/\/komuniki.io\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/komuniki.io\/en\/#\/schema\/logo\/image\/","url":"https:\/\/komuniki.io\/wp-content\/uploads\/2024\/10\/komuniki-mostallino-nicola-traduzioni-pagine-web-google-wordpress-shopify-eshop-online-2x.png","contentUrl":"https:\/\/komuniki.io\/wp-content\/uploads\/2024\/10\/komuniki-mostallino-nicola-traduzioni-pagine-web-google-wordpress-shopify-eshop-online-2x.png","width":510,"height":240,"caption":"Komuniki"},"image":{"@id":"https:\/\/komuniki.io\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/komuniki.io\/en\/#\/schema\/person\/08a8bd5f371b55c5e64e2a9b2de7d2cc","name":"Alocin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/komuniki.io\/wp-content\/litespeed\/avatar\/cd48c830658327c98c16bf8b77e00d8e.jpg?ver=1783440860","url":"https:\/\/komuniki.io\/wp-content\/litespeed\/avatar\/cd48c830658327c98c16bf8b77e00d8e.jpg?ver=1783440860","contentUrl":"https:\/\/komuniki.io\/wp-content\/litespeed\/avatar\/cd48c830658327c98c16bf8b77e00d8e.jpg?ver=1783440860","caption":"Alocin"},"description":"Ciao! Sono Nicola Mostallino, freelancer specializzato in Web Marketing Design e Consulenza SEO. Attraverso KOMUNIKI, il mio progetto di consulenza digitale, collaboro con piccole e medie imprese, agenzie e startup, occupandomi della creazione di siti web, ecommerce, strategie SEO avanzate, piani di marketing e gestione dei social media, anche con campagne pubblicitarie mirate. Ho oltre 10 anni di esperienza, consolidata con un Master in Marketing Digitale presso la La Salle Ramon Llull University a Barcellona e una laurea in Ingegneria Elettronica a Cagliari. Parlo italiano, inglese, spagnolo e tedesco. Sono un appassionato di biking e di cucina, lavoro per rendere ogni progetto un successo. ''EMPTY YOUR MIND, BE FORMLESS, SHAPELESS, LIKE WATER''","sameAs":["https:\/\/komuniki.io"]}]}},"_links":{"self":[{"href":"https:\/\/komuniki.io\/en\/wp-json\/wp\/v2\/posts\/1981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/komuniki.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/komuniki.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/komuniki.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/komuniki.io\/en\/wp-json\/wp\/v2\/comments?post=1981"}],"version-history":[{"count":1,"href":"https:\/\/komuniki.io\/en\/wp-json\/wp\/v2\/posts\/1981\/revisions"}],"predecessor-version":[{"id":1983,"href":"https:\/\/komuniki.io\/en\/wp-json\/wp\/v2\/posts\/1981\/revisions\/1983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/komuniki.io\/en\/wp-json\/wp\/v2\/media\/1980"}],"wp:attachment":[{"href":"https:\/\/komuniki.io\/en\/wp-json\/wp\/v2\/media?parent=1981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/komuniki.io\/en\/wp-json\/wp\/v2\/categories?post=1981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/komuniki.io\/en\/wp-json\/wp\/v2\/tags?post=1981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}