{"id":1898,"date":"2024-10-11T14:28:54","date_gmt":"2024-10-11T13:28:54","guid":{"rendered":"https:\/\/komuniki.io\/?post_type=avada_portfolio&p=1898"},"modified":"2026-07-08T17:09:10","modified_gmt":"2026-07-08T16:09:10","slug":"creation-and-management-of-noi-altri-inclusive-gastronomy-cagliari","status":"publish","type":"avada_portfolio","link":"https:\/\/komuniki.io\/en\/progetti-digitali-web\/creation-and-management-of-noi-altri-inclusive-gastronomy-cagliari\/","title":{"rendered":"Creation and Management of NOI ALTRI Inclusive Gastronomy Cagliari"},"content":{"rendered":"
\"Case<\/span><\/div>

Case Study: Creation and Management of the NOI ALTRI Inclusive Gastronomy Project<\/h2>\n

The NOI ALTRI Inclusive Gastronomy<\/strong><\/a> project in Cagliari is an innovative initiative that promotes social inclusion through gastronomy, offering vegan and gluten-free meals while employing people with disabilities. In this context, several key aspects were developed for its online presence and growth, including the creation of a distinctive brand, a functional website, and an effective digital marketing plan.<\/p>\n

1. Brand Creation and Visual Identity<\/strong><\/h3>\n

The initial phase of the project involved the complete creation of the brand<\/strong>, including the design of:<\/p>\n

    \n
  • Logo and Brand Colors<\/strong>: The logo and colors were chosen to represent the values of inclusivity, sustainability, and quality in the gastronomy.<\/li>\n
  • Coordinated Visual Identity<\/strong>: Every graphic element, from business cards to product packaging, was designed to reflect the project’s identity.<\/li>\n<\/ul>\n

    2. WordPress Website Development<\/strong><\/h3>\n

    A fully responsive WordPress<\/strong> website was created to showcase the food offering and facilitate interaction with customers and potential supporters:<\/p>\n

      \n
    • Online Donation System<\/strong>: A secure donation system was integrated, allowing users to easily support the project and expand its resources for growth.<\/li>\n
    • Menu and Online Ordering Section<\/strong>: The site includes a dedicated menu section, focused on vegan and gluten-free meals, highlighting the philosophy of inclusion even in the food offering.<\/li>\n<\/ul>\n

      3. Online Marketing Plan<\/strong><\/h3>\n

      A digital marketing plan was developed to promote the project both locally and online:<\/p>\n

        \n
      • Social Media Management<\/strong>: The presence on Instagram<\/strong> and Facebook<\/strong> was optimized with a consistent posting schedule, high-quality photos, and active engagement with the community.<\/li>\n
      • Google Business Profile<\/strong>: The Google Business Profile was set up and maintained to improve the project’s visibility in local searches, attracting customers and sponsors.<\/li>\n
      • Sponsored Campaigns<\/strong>: Sponsored social media campaigns were launched to increase site traffic and generate more conversions, both in terms of food orders and donations.<\/li>\n<\/ul>\n

        4. Ongoing Management and Project Maintenance<\/strong><\/h3>\n

        The client handles the ongoing maintenance of the website<\/strong>, ensuring everything runs smoothly, including donations and online sales. In addition, oversight of the social media plan<\/strong> ensures that the message of inclusivity and sustainable gastronomy reaches an ever-growing audience.<\/p>\n

        5. Inclusivity and Social Impact<\/strong><\/h3>\n

        NOI ALTRI is not just a gastronomy project, but an initiative that creates job opportunities for people with disabilities, promoting a model of inclusive gastronomy<\/strong>. This aspect was built into the marketing strategy, to raise awareness and attract sponsors and customers who value the social principles behind the project.<\/p>\n

        Key Results:<\/strong><\/p>\n

          \n
        • Strong, recognizable branding<\/strong>.<\/li>\n
        • Website optimized<\/strong> for navigation and donations.<\/li>\n
        • Digital marketing plan<\/strong> that boosted online visibility, generating visits, customers, and sponsors.<\/li>\n
        • Positive social impact<\/strong> thanks to the inclusion of staff with disabilities and the promotion of a sustainable food offering.<\/li>\n<\/ul>\n
          \n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1899,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"portfolio_category":[94],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-1898","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-food"],"yoast_head":"\nCreation & Management: NOI ALTRI Inclusive Gastronomy Cagliari<\/title>\n<meta name=\"description\" content=\"Discover the WordPress website for NOI ALTRI Inclusive Gastronomy Cagliari. 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