{"id":1884,"date":"2024-10-11T11:22:21","date_gmt":"2024-10-11T10:22:21","guid":{"rendered":"https:\/\/komuniki.io\/?post_type=avada_portfolio&p=1884"},"modified":"2026-07-08T16:33:56","modified_gmt":"2026-07-08T15:33:56","slug":"website-creation-and-optimization-for-manca-arredamenti","status":"publish","type":"avada_portfolio","link":"https:\/\/komuniki.io\/en\/progetti-digitali-web\/website-creation-and-optimization-for-manca-arredamenti\/","title":{"rendered":"Website Creation and Optimization for MANCA Arredamenti"},"content":{"rendered":"
\"Case<\/span><\/div>

Case Study: Website Creation and Optimization for MANCA Arredamenti – A Successful Project<\/h2>\n

MANCA Arredamenti Cagliari<\/a>, a company based in Assemini<\/strong>, embarked on a major digitalization journey, going from having no online presence to a fully SEO-optimized<\/strong> WordPress website. Thanks to the strategic work carried out, the site significantly improved the company’s visibility, achieving strong SEO results and a multilingual presence.<\/p>\n

1. Graphic Identity Creation and Rebranding<\/strong><\/h3>\n

The entire project began with defining a new visual identity<\/strong> for MANCA Arredamenti:<\/p>\n

    \n
  • Logo Rebranding<\/strong>: A new logo was developed to reflect the company’s modern, professional image while preserving the brand’s tradition and quality.<\/li>\n
  • Consistent Graphic Design<\/strong>: All graphic elements, from the color palette to the fonts, were designed to convey elegance and professionalism, in line with the high-quality furniture sold by the company.<\/li>\n<\/ul>\n

    2. Full Website Development<\/strong><\/h3>\n

    Building the site included:<\/p>\n

      \n
    • Responsive, User-Friendly Site<\/strong>: The site’s design was created to offer intuitive navigation on all devices, improving the user experience on both desktop and mobile.<\/li>\n
    • Dedicated Furniture Sections<\/strong>: Each furniture collection and product was presented in detail, with clear descriptions and high-quality images.<\/li>\n
    • Completed Projects Portfolio<\/strong>: A dedicated section showcasing completed projects was created to show potential customers the company’s work and capabilities.<\/li>\n<\/ul>\n

      3. SEO Optimization and Ranking<\/strong><\/h3>\n

      To ensure the site was visible on search engines, a complete SEO optimization was carried out:<\/p>\n

        \n
      • Strategic Keyword Research<\/strong>: Specific keywords related to the furniture industry and MANCA Arredamenti’s product range were identified.<\/li>\n
      • On-Page SEO<\/strong>: Meta tags, descriptions, and page titles were optimized to increase the site’s visibility in search results.<\/li>\n
      • Strong Ranking<\/strong>: The site ranked on Google for key terms for the store, at times even outranking the furniture brands themselves that the company sells.<\/li>\n<\/ul>\n

        4. Site Internationalization<\/strong><\/h3>\n

        An important added value of the project was its multilingual approach<\/strong>. The site was translated into several languages to reach a wider audience:<\/p>\n

          \n
        • Supported Languages<\/strong>: Chinese, German, Spanish, and English. This allowed MANCA Arredamenti to attract international customers and strengthen its global presence.<\/li>\n<\/ul>\n

          5. Technical Improvements and Performance<\/strong><\/h3>\n

          Throughout the site’s development, close attention was paid to technical performance:<\/p>\n

            \n
          • Speed Optimization<\/strong>: Loading times were reduced to improve the user experience and support Google ranking.<\/li>\n
          • Mobile-Friendly Site<\/strong>: The site was designed to be fully responsive, ensuring smooth navigation on smartphones and tablets.<\/li>\n<\/ul>\n

            Key Results:<\/strong><\/p>\n

              \n
            • Excellent SEO ranking<\/strong> for strategic keywords.<\/li>\n
            • Outranking competing brands<\/strong> for certain searches related to the products sold.<\/li>\n
            • Site internationalization<\/strong> with translations into 4 languages.<\/li>\n
            • Improved user experience<\/strong> thanks to responsive design and technical optimizations.<\/li>\n<\/ul>\n

              Thanks to an integrated approach combining graphic design, SEO optimization, and web development, MANCA Arredamenti<\/strong> achieved a highly performing website, capable of meeting the demands of the modern digital market.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1886,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"portfolio_category":[99],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-1884","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-interior-design"],"yoast_head":"\nManca Arredamenti Assemini Website Wordpress Multilingual SE<\/title>\n<meta name=\"description\" content=\"Manca Arredamenti's website in Assemini. 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